WORKSHOPS
Tuesday 15th February, 2011
Friday 18th February, 2011

The role of community engagement practitioners is evolving. Increasingly community engagement practitioners are seen as playing a critical role in how an organisation develops trust with their stakeholders and community, and how organisations can become aligned with their approach.

The way organisations use consultants is also changing. Max will both share his observations, and facilitate a process whereby participants can reflect on their own practice and observations. It will be interactive, stimulating and a wonderful lead in to the conference.

By actively taking part in this workshop, participants will:

• Be able to identify trends in practice and the evolving role of community engagement practitioners
• Map the range of skills required to effectively advocate for, design and facilitate sound, principles-based community engagement practices
• Consider their individuals strengths and capabilities, and their organisation
• Have prepared a plan for their own professional development
• Take away an action learning process to track their progress

About your workshop leader

Max Hardy
Director
Twyfords

Max specialises in designing, delivering and evaluating community engagement processes. As well as providing consulting services, Max is a licensed trainer for IAP2, having delivered certificate training for 7 years. He also co-delivered IAP2 Training Academies in Alberta, Canada and in the UK.

In 2005, Max played a major role in the preparation of the 'Brisbane Declaration on Engaging Communities' which was presented to the United Nations. In 2007, Max along with his colleagues, published his first book titled "Beyond Public Meetings." In 2009, Max co-facilitated Australia's first Citizens' Parliament, in Old Parliament House Canberra. Most recently, Max was invited to become a consulting partner to the Corporation for Positive Change (CPC), based in the USA, and will be delivering CPC branded courses throughout Australasia from 2011.

This workshop will provide community engagement and stakeholder management professionals with a deeper understanding of how and when to adopt online activities and solutions as part of their programs and strategies.

The overall workshop will be facilitated by the IAP2 and will include case studies focusing on both project specific engagement strategies and challenges, as well as organisational or strategic engagement programs. Delegates will explore topical case studies with hands-on, experiential learning opportunities.

Topics that will be addressed during the workshops include:

• Online channels: options, approaches, benefits and challenges
• Building an online engagement strategy
• Balancing online and traditional engagement methods
• Engaging online: building a business case for online engagement
• Gov 2.0 and the engagement imperative
• International best practice engagement examples
• Perils, Pitfalls and Tragedy: Risks in online engagement

Participants will be exposed to and use a range of online tools, such as Twitter, Facebook, uEngage, Google tools, SocialCast and more.

In the lead-up to the event, registered participants will have the opportunity to engage with the workshop team and raise specific issues that they would like addressed during the workshop. Feedback and input from all participants will be collected, assessed and the workshop outcomes and structure adjusted accordingly while remaining within the overall theme for the session.

The workshop will be facilitated by a team of experienced consultants including:

David Eade
Industry Solutions Manager
Objective

Aaron Everingham
Industry Solutions Manager
Objective

Sara Wilson
Executive Manager – Communications
Manidis Roberts